As online shoppers become spoiled for choice as they shop, it becomes increasingly important to make the shopping experience as effortless and seamless as possible. Customers who experience a dissatisfying and confusing shopping experience might abandon their carts, and write negative reviews that could convince others to stay away from the store.
These ecommerce design errors can result in serious negative effects on your sales. Many of these mistakes are easily avoided with some planning.
Using Low-Quality Images
Everyone doesn’t want to purchase to purchase a product that’s not displayed in the best possible light. This is the reason it’s important to use high-quality images on your ecommerce site. Poor quality images will not only turn away customers, but also damage your brand’s reputation.
Not Offering a Guest Check-out Option
Another common mistake is not providing guests a guest checkout. This could discourage prospective customers from purchasing on your site. Many customers are reluctant when asked to sign up for an account, especially when they are required to input certain personal information such as their email address. Instead, you should let users to sign up through their social media accounts in order to simplify the process and alleviate privacy concerns.
Another common error in e-commerce is a messy and unorganized menu structure. It is essential to have a clear plan for how each page of your site will look, so that navigation is clear and convenient for customers. Make sure that each page is organized according to the type of content it contains and make it easy for users to find the items they are searching for.