Ecommerce websites are a highly competitive space, so ensuring you have the most appropriate mix of customers is crucial. If your visitors have to go through a lot of steps or experience poor navigation the website will be abandoned before they can make an order. The good part is that these e-commerce design mistakes are easy to avoid if you have a good plan and understanding how users will navigate your website.
One of the biggest ecommerce design errors that people make is not using high-quality images on their product pages. A bad photo can end the entire sales opportunity for your website. This is why you should use a professional photographer for your product photography, and make sure the photos are large enough to showcase the quality of your products.
Another mistake people make is to not create uniform layouts of pages. Different layouts on pages can cause confusion for users and make the website look unorganized. It is essential to create an outline of the design and make sure all your pages follow the same style.
People often do not provide contact details on their online sites. This is a big mistake because it makes the website appear unprofessional, and may cause potential customers to not trust the business. Your contact information should be easily available on your website to allow customers to contact you with any questions.
Ultimately, avoiding these ecommerce design mistakes can result in improved customer experience and higher sales. By following these simple guidelines, you can ensure that your ecommerce site is user-friendly, and converts visitors into customers.