Digitalization is among the key elements that lead to a company’s growth. It can be more than the elimination of standard paper and applying computers to log data – it truly is about setting up a new technique of doing business that focuses on client satisfaction, internal communication, and the flow important site info. It is regarding being more effective, gaining presence over firm spend and making decisions with appropriate numbers, along with connecting your complete team to a common mission that drives scalable growth.

It is just a dynamic process that alterations the ways firms create and capture worth in the marketplace. It may also accelerate the obsolescence of an firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive posture, firms has to be constantly aware of digitalization’s influence on their BMs and the surrounding business environment.

To explore the effects of digitalization on a firm’s BM, qualitative empirical info were gathered from doze interviewees working in two distinct industries, motor vehicle and multimedia. Due to the fact that both industries are seen as a different organization models, this kind of research design and style allowed for an in-depth comparison of how digitalization impacts the inspiration of an firm’s BM.

The interviews revealed that in the media industry, the impact of digitalization was felt many clearly pertaining to value creation and benefit capture elements. This was mainly due to the fact that the news flash industry locations strong emphasis on the customer channel, thus causing digitalization to have an early on impact on the company’s BM.